Words matter. Words establish the meaning of your heart. They tell others what you think and believe. There used to communicate our deepest beliefs and our jokes. And what you say will be used to measure who you are by others.
I don't know Don Imus. But his comments of last week and over the years paint a picture of who he is. Even though Mr. Imus claims that what he says is all in jest and fun, many people don't see what he says that way.
Jesus Christ is known as the Word of God. Scripture is referred to as the Word of God. God has establised His identity through His Word.
What you say matters. For believers, are speech is to be seasoned, meaning that our words are to glorify God and bring wisdom into every situation. The Apostle Paul writes,"Let your conservation be always full of grace, seasoned with salt, so that you may know how to answer everyone"-Col. 4:6